A brand like HTC needs no introduction about its business and presence in the mobile market. It’s cutting-edge and pioneer technology rooting and innovating from Taiwan. HTC as mobile phone manufacturer and a paradigm shift creator in the trends of mobile technology has a stronghold and presence in the MENA region, HTC as a brand realizes the importance of associating and interacting with the users with the launch by hosting cross MENA region activation in malls and public places.
Mobile phone users in a tough market like MENA are a tough nut to crack. The users and consumers from the region don’t buy phones or electronics they are unsure of. Hence, in order to create a multi-purpose marketing event in which the brand along with the phone is promoted and the users get to try the new phones first hand, the HAWKS pitched in the idea.
The idea was simple and contagious. The phone had a spectacular front camera with some high-end pixel power. To boast HTC’s recently launched smartphone, the brand needed an engaging activity to pull the crowd on their activation stands across shopping malls in UAE and KSA. The HAWKS stepped in with a mobile application, played off the promoted phone that allowed people to take selfies to share on social media and gave participants a chance to win the phone too!
This was a clean and efficient way of data mining of all the people who are interested in the phone and also creating a brand presence by user engagement. The outcome was viral and a plethora of participation was witnessed during this activation. An added advantage of trending digital presence was seen during the social shares of the selfies taken by the participants.