Ramadan activation: Facebook Smart App - Shop & Ship
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Ramadan activation: Facebook Smart App – Shop & Ship

Multi-platform Facebook app for Shop & Ship for Ramadan

Introduction

 

Shop & Ship is an interesting, and – to the most extent – a unique product, which aims to fulfill needs of a wide segment of the market. Basically, if you like something on an international website, within their 18 country network, but the retailer itself doesn’t serve your country, or charges too high for shipping, Aramex commits to deliver at your doorstep, at reasonable prices. The service is available in a majority of countries within the MENA region, and the Asian subcontinent.

 

Challenge

 

Ramadan signifies one of the busiest periods of the year, and users are understood to be spending more time online than anywhere else. The brand wished to capture the same opportunity and push its registrations in the holy month of Ramadan.

 

The idea

 

This is where the HAWKS came in. We proposed to do a completely unique, highly interactive activity, that runs on all platforms and lives directly on Facebook. This patent-pending product, called the Facebook Smart App, allows brands to engage with users on a much higher level, via quizzes, games, puzzles or literally anything that makes sense. The best part is, the app works via a user’s newsfeed, and they don’t need to go out of their comfort zone to engage with the brand.

 

The idea was simple. On the Facebook Smart App, we asked users to find a lantern, hidden behind the 18 destination flags that Shop & Ship serves. Every user has 3 lives, however, the app was programmed in a way that everyone will find the lantern in one of the three lives so that everyone’s a winner of lifetime free membership (which usually costs USD 45).

 

Upon submission, an emailer is shot out to the user that contains their unique promo code, as well as steps on how to avail the offer that they’ve won. The app worked on desktop and mobile devices and was bi-lingual to serve a majority of the Middle Eastern countries.

 

User engagement statistics

 

Total game plays: 41,870

Total winners: 25,066

Game plays on mobile: 82%

Game plays on PC: 18%

Game plays on Arabic: 65%

Game plays on English: 35%

 

Live in Action

 

Check out the app here: https://www.facebook.com/myshopandship/posts/1579720558707520

 

Let’s talk

 

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Social app
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activation, application, cross platform, development, e commerce, facebook app, facebook smartapp, free membership, interactive, interactive app, newsfeed, offer, online shopping, promotion, ramadan, shipping, smartapp, social app, social media