Aramex Global Shopper is an interesting, and – to the most extent – a unique product, which aims to fulfill needs of a wide segment of the market. Basically, if you like something on an international website, within their 18 country network, but the retailer itself doesn’t serve your country, or charges too high for shipping, Aramex commits to deliver at your doorstep, at reasonable prices. A sister concern to Shop & Ship, AGS serves only three countries, South Africa, Kenya, and Botswana.
The product was a lot more relevant when international brands were not focusing on the African countries. As the world has been turning into a global village, many international retailers are themselves shipping directly to these countries, diminishing the need for AGS’s business model.
Hence AGS wanted to do something different, to stand out from what the rest of brands, and increase its member base.
This is where the HAWKS came in. We proposed to do a completely unique, highly interactive activity, that runs on all platforms and lives directly on Facebook. This patent-pending product, called the Facebook Smart App, allows brands to engage with users on a much higher level, via quizzes, games, puzzles or literally anything that makes sense. The best part is, the app works via a user’s newsfeed, and they don’t need to go out of their comfort zone to engage with the brand.
The idea was simple. On the Facebook Smart App, we asked users to select their top three favorite destinations to shop from, out of 18 countries that Aramex Global Shopper serves. Since it was more like a survey, all answers were correct, and everybody was a winner of lifetime free membership (which usually costs USD 45).
Upon submission, an emailer is shot out to the user that contains their unique promo code, as well as steps on how to avail the offer that they’ve won. The app worked on desktop and mobile devices.
Check out the app here: https://www.facebook.com/aramexglobalshopper/posts/1824393744448040
Note: The app is viewable in South Africa, Kenya, and Botswana only.