22 Sep Mobilegeddon – Should you be scared or excited?
The search engine giant, Google is introducing a tweak in its search algorithm aimed to boost the rankings for sites that meet its criteria for mobile display and bury those that don’t. The world is calling it Mobilegeddon based on the apocalyptic effects it could have on millions of websites.
It’s activating this from today – April 21, and the question is, how well are you prepared? This shouldn’t come as any surprise though. More than 60% of the online traffic is now coming via mobile devices, and with the high popularity of Apple and Android based smartphones and tablets against the leave-at-work laptops and desktops, we can’t really say there were no “signs.”
But is the world making a bigger deal than it actually is? Google already somewhat pushes non-mobile friendly results down, simply because no matter how much you SEO them, people exit the site quickly if it isn’t mobile optimized, resulting in a high bounce rate. Google Search results are also based on how often sites are visited through different platforms and screens. It’s very unrealistic now that you have a website generating business, but it’s not optimized for mobile view.
Most big internet giants saw this coming years ago – in fact, the internet saw this coming, which is why websites built on flash are practically dead, giving rise to much adaptable HTML 5 and Java programming. That’s probably the whole reason why there was so much emphasis on websites to be responsive.
Search results and website hits will be affected overall. The way I see it, most people watching hits and visits to their sites are the ones that already have mobile friendly sites, so the ones it really affects are the websites that just haven’t climbed on to the mobile band-wagon yet. And a pretty surprising number that is.
Like in almost all cases, if you’re not moving forward with time and consumer habits, you should be scared. But if you have been actively involved in knowing and understanding the traffic trends around the world – and more importantly of your own target audience – then there’s no reason to be not excited, as this Mobilegeddon for others is a good news for you, giving you an edge over the rest.
Author: Ayaz Noor Muhammad