22 Sep The curious case of burning “Notes” and creating new avenues for competition
Ah the poor Note 7! Immediately after its reveal on August 2nd, it was highly acclaimed to be the best smartphone of the year, it was a star in the Android world, and well received by media, bloggers, critics and consumers than any of the phones announced in recent times. But the fate isn’t always so nice, and bam came the news reports of its exploding. After that, it has all looked downhill for the product, and in a larger perspective, for the brand as well.
If worldwide recall of over 2.5 million phones wasn’t a big enough jolt, the subsequent PR damage has clearly messed up the case for the brand. Airlines around the world have strongly advised their passengers to switch their Note 7’s off, and not keep them in checked-in baggage. As of yesterday’s news, Samsung Electronics stock market value has been hit by a hefty $26 billion low! Meanwhile, Samsung has been struggling to act on the recall and replacements, with that many new units to be produced, only this time, nothing can possibly go wrong!
So there’s an evident monetary loss for the brand, but reputation damage is going to hit it much harder. Samsung was, arguably, the only smartphone brand that has forced it’s competition, including Apple, to come up with new, improved features, within an affordable price. Many believe that the reason Apple came up with its larger, S series, was because they saw Note series do well within the corporate consumer segment.
For sure all competitors will now feel that they can have a piece of Samsung’s pie, with so much negativity surrounding the brand, but which competitor brands do you see making the most out of it?
I personally don’t think it will affect many Apple fans, while their ego is already very boosted, it’s very rare to see an Android to iOS shift, solely because of a brand. There’s a big gap between Samsung and the rest of Android brands, mainly coming down to HTC and Sony and the recent players Huawei and Lenovo. I think it’s time for both HTC and Sony to up their game and turn Samsung’s loss into their own gains, taking it as a blessing in disguise.
But again, that’s my opinion. Who do you think is more likely is to pick up the pieces and create a marvel out of this?
Author: Ayaz Noor Muhammad